Hospitality is breaking. Margins are squeezed. Staff are scarce. Guests want more, faster.

Operators need to do more with less - but the old playbook of throwing people at the problem no longer works. Labour has become the Achilles heel: scarce, expensive, and forever turning over.

Meanwhile, the leaks are everywhere. Forgotten regulars. Lost connection. Friction at every step. Missed calls. Slow responses to function enquiries. What’s invisible to the eye is bleeding venues dry every single day.

And the platforms that promised salvation? They’ve only made it worse. Fragmented, bloated systems stitched together like Frankenstein. Nothing talks. The customer experience is disjointed. The operator is left drained, not empowered.

The soul of hospitality is slipping away.

But guests don’t care about the struggle. Their expectations have shifted permanently. They want immediacy, personalisation, and zero friction. Anything less feels broken. The gap between what diners demand and what operators can deliver is widening by the day.

A new chapter is opening. For the first time, AI is ready to carry the load. What was science fiction two years ago is real today. Trusted AI can now handle the grunt, freeing humans to bring the magic back to hospitality.

We are hey buddy. A friend to hospitality, using AI to create a better future for the industry we love.